Legal

Terms of service

The commitments the platform is built around, for buyers and for providers.

1. Who we are

TrueRankMSP is operated by TrueRankMSP, LLC ("TrueRankMSP", "we"). These terms apply to anyone who uses the website, and additional sections apply to managed service providers ("providers") that claim a profile or buy a plan.

2. Terms for buyers

  • Using TrueRankMSP to search, compare, benchmark pricing and request introductions is free. No account is required.
  • When you ask for an introduction or submit an urgent request, you agree that we share the details you entered with the providers you are matched to. We tell you which ones.
  • TrueRankMSP is not a party to any agreement between you and a provider. Scores and benchmarks are information, not advice or a guarantee of service quality.
  • Pricing benchmarks are estimates. Where a benchmark comes from a model instead of observed data, the page says so.

3. Listings and scores

  • Providers are listed from public data when they meet the published inclusion criteria. Listing is free and does not require consent or payment.
  • Trust scores, organic ranking, quiz match order, inclusion and certification are calculated by the published method. No plan, payment or agreement changes them.
  • A provider may not be removed from the directory on request while it meets the inclusion criteria, except where the law requires it. Factual errors are handled through the dispute process in section 9.

4. Claiming a profile

  • A claim requires an email address on the provider's own website domain, verification of a phone number by text message, and may require manual review.
  • One account manages one profile. Accounts may not be shared or resold.
  • The claimant confirms that they are authorized to act for the provider and that information they add is accurate. Performance metrics may be marked verified only after TrueRankMSP has checked supporting evidence.

5. Paid plans and leads

  • Plans and prices are listed on the provider page at launch. Annual billing is charged at ten times the monthly price.
  • Lead counts are ceilings, not guarantees. Professional includes 1 introduction a month, Premium up to 3, and Custom 5 or more by agreement. The number delivered depends on buyer activity in the provider's geography and specialties and may be zero in any month.
  • The Starter plan does not include leads.
  • Featured and sponsored placements are labeled as paid wherever they appear. Geographic exclusivity applies to the Featured slot only and does not affect organic results.
  • Plans renew until canceled. Cancellation takes effect at the end of the paid period. Applicable sales tax is added at checkout.

6. Urgent requests

  • A provider with an active "Available now" badge agrees to be offered urgent requests by text message and email.
  • The first provider to accept receives the introduction and is charged a fee of $100 to $200 depending on the size of the requesting business.
  • An accepting provider agrees to contact the buyer promptly. Repeated failure to do so removes the badge.
  • If no provider accepts within 30 minutes, the request is closed, the buyer is told that no provider accepted, and the nearest rated providers are listed for them.

7. Charter terms

  • Profiles claimed on or before March 31, 2027 are Charter profiles.
  • Every listed profile links to the provider's website. The link is editorial: it is not sold, it is not exchanged for a badge or for any other link, and it does not depend on a plan or on claiming.
  • Charter providers on a paid plan keep the price they started at when list prices rise, for as long as the subscription stays active.
  • The TrueRankMSP badge is optional. Its link back to TrueRankMSP is marked nofollow, and displaying it has no effect on a score, a rank, a match or the link on the provider's profile.

8. Reviews

  • TrueRankMSP publishes a review only with the reviewer's consent. Reviews are published without the reviewer's name or company.
  • "Verified" means the review came from a completed pricing assessment or from a buyer TrueRankMSP introduced to the provider.
  • No review-gating. Every reviewer is shown the same next step whatever rating they give. We do not steer satisfied and dissatisfied reviewers to different places.
  • Reviews are moderated for abuse, personal information and off-topic content only. A review is never rejected because it is negative.
  • Providers on a paid plan may post one public reply to each review. Providers may not offer anything of value in exchange for a review.

9. Data disputes

  • A provider may dispute any data point shown on its profile. We check the original source and respond within 15 business days.
  • If the data was wrong, we refresh it and the score is recalculated by the standard method.
  • The scoring formula, weights and rules cannot be disputed. A documented dispute is the only route to a corrected score.

10. Limits on our use of data

We commit to the following and providers may rely on it:

  • Visitor identification is company-level only. We do not use tools that identify individual people.
  • We do not market to, and do not build contact lists from, anyone we have identified as an existing client of a listed provider.
  • Contact details given by a reviewer or assessment user are used only to deliver what they asked for. They are never used for marketing and never shared with providers.
  • Text of reviews hosted on third-party platforms is not copied. We store ratings, counts and links.

11. Text messages

Text messages are covered by the SMS terms, which form part of these terms.

12. Equal treatment

No listed provider owns or controls TrueRankMSP, LLC. Every provider is subject to the same scoring, ranking, matching and lead routing rules. How leads were distributed is published each quarter in the Lead Distribution Transparency Report. If TrueRankMSP, LLC ever comes to share ownership with a listed provider, that will be stated here before it takes effect.

13. General

  • The service is provided as is. To the extent the law allows, TrueRankMSP is not liable for decisions made on the basis of scores, benchmarks or introductions.
  • Automated collection of site content for resale is not permitted. The public API and the Pricing Index may be used with attribution as described on the open data page.
  • We will post changes to these terms on this page before they take effect.
  • Governing law, venue, limitation of liability and indemnity clauses are to be completed by counsel.

Pre-launch version, last updated October 21, 2026. Sections marked for counsel will be completed before launch, and changes will be posted on this page before they take effect.